Challenge
Paid campaigns, organic discovery, specialty pages, and follow-up were disconnected. Patients struggled to find clear answers, while the team could not reliably connect search demand to confirmed appointments.
← Back to case studies
Healthcare
215% increase in OPD bookings in 90 days
A hospital group needed a connected patient-acquisition system spanning search visibility, landing-page UX, conversion rate optimisation, and measurable appointment growth.
What we changed
- •Rebuilt Google Ads and local SEO around high-intent specialty and location searches
- •Redesigned specialty landing-page UI/UX and CRO journeys around appointment intent
- •Structured service answers and entity signals for AEO and AI-powered discovery
- •Improved call tracking, lead routing, and reporting around confirmed bookings
Outcome
+215% OPD bookings
-48% CPL
6.2x ROI
CareFast Hospitals, Chennai
“Softechnogeek completely transformed our digital presence. Our OPD bookings increased by 215% in just 90 days.”
Dr. Priya Kumar
CareFast Hospitals
Build your growth system
Turn discovery into measurable growth.
Get a practical audit across CRO, UI/UX, SEO, AEO, GEO, and performance measurement.
More case studies