Challenge
Creative testing was inconsistent, audiences were too broad, and product pages did not match campaign or search intent. The brand lacked a repeatable path from discovery to purchase.
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E-commerce
ROAS scaled from 1.8x to 4.2x in 3 months
A growing D2C brand needed a unified growth system connecting acquisition, product-page UX, conversion rate optimisation, and search-led product discovery.
What we changed
- •Restructured Meta and Google campaigns by audience and offer stage
- •Introduced a faster creative and offer testing cadence
- •Improved product-page UI/UX, message match, and CRO around purchase intent
- •Strengthened SEO, product entities, and answer-ready content for AEO and GEO visibility
- •Built weekly performance reviews around contribution margin, CAC, and conversion rate
Outcome
4.2x ROAS
+180% revenue
-35% CAC
GreenCart Organic, Bangalore
“From a ROAS of 1.8x to 4.2x in three months. They rebuilt our funnel and the results have been phenomenal.”
Arjun Mehta
GreenCart Organic
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